Articles Index

• The Customer Is King
  Marketing experts tell us that the customer's satisfaction is of the utmost importance to successful companies. Television and print advertisements bombard us with their promises to make us happy as buyers. And yet, according to a survey published in TIME magazine, more than one-half of us are unhappy with the service and attention we receive from those who sell to us.
• Say It in the Subject Line
  The subject line is the most important piece of information in an e-mail message. It's the first and only hint as to what your message is about—unlike a letter, where the body is in full view. There are people who get hundreds of e-mail messages a day, and they can't possibly read them all. So, if your subject line doesn't seduce your readers, they may never open your message. If you look down the subject line column of your inbox, perhaps you see subjects like those below that give you absolutely no information and no reason to read the message:
• 7 Proven Steps to Search Engine Success
  Having a good website isn’t enough—you need to help people find it. The most commonly used tool for finding sites is the search engine. Unfortunately, getting search engines to recognize and include your site in results listings isn’t always clear.
• Attracting More Customers: The Top Four Ways to Advertise Your Site
  Suppose you threw a party and no one showed up? If you create a website but don’t advertise it, you'll have the same result. Even the best website is a “passive” marketing tool. To help prospects find it, you must continually prompt them to type in your address or click your links. And that makes advertising an indispensable component of online success for many small and medium-size businesses.
• Helping Your Customers Find You
  Business owners have a hunter’s mentality. They need it to pursue and capture enough new business to successfully compete in this challenging environment. They spend thousands (dollars and hours) attending trade shows, conferences, seminars, and networking events with the primary goal of cultivating new business relationships. They make sales calls, send post cards, and blast e-mail messages, all in pursuit of their most desired prey: new customers.
• Getting Started with Pay-Per-Click Advertising
  We all know how important search engines are to funneling new customers and leads to a website. But getting a good ranking, that is, having your site appear among the top listings on search engine results pages, can be time-consuming and frustrating.
• How to Attract More Clients
  Running a business may be the royal road to financial freedom, but no one said it would be easy. The fact is that if you’re in business for yourself, you know what’s required: First, you must have the motivation and the mindset to succeed, and then you must identify and follow through on the action steps that will increase your sales, and thus your revenue and profits.
• Staying Safe and Secure in a Digital World
  Everyone tries to keep his or her life safe and secure. You watch around corners and make sure your doors are locked. Why would you not want to do the same in your digital world?
• How to Test Your Website’s Usability
  Whether you already have a website for your business or are contemplating building one, you need to consider your site’s usability. This term refers to how efficient, effective, and overall user-friendly a website is. The key questions to ask when considering usability include: