WEBSITE
Get a web presence and start driving traffic.
Web Stats
Once you design your website and it’s published, you’ll want to see just how people
are using it. Are some pages more popular than others? Do visitors seem more interested
in browsing than buying? How many people are coming to your site, anyway? With Web.com®’s
website statistics and reporting tool included in every Do-It-Yourself and Custom
Design plan, you can see who’s doing what on your site—and what it means for your
business.
Easy-to-understand reporting helps you turn information into insights.
No matter what information matters most to you, our website analytics reports provide
easy-to-understand data that helps you optimize your site’s performance over time.
These popular reports can help you make the connection between your website and
your bottom line.
- Unique visitors: Watching overall traffic is the key indicator of your marketing
performance. Declines are usually red flags, while a positive spike in traffic could
be linked to a recent promotion.
- Ratio of unique visitors to number of visits: This report tells you if visitors
are returning to your site after their initial visit. If not, it may be a sign that
they aren’t finding what they’re looking for.
- Ratio of pages to visitors: Getting visitors to your site is one thing; engaging
them is another. This report tells you how many pages your visitors are seeing and
how much time they’re spending. Armed with this insight, you can correct confusing
navigation or optimize areas users find interesting, while minimizing areas they
don’t.
- Search engines keyword tracking: Which search engines, key phrases, and keywords
are visitors typing in to find your website? Knowing this critical information helps
you improve your SEO and make smarter search marketing decisions.