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Business Website SEO

Six Proven Ways to Improve the SEO of Your Small Business Website

by Patrick Hare on November 6, 2009 in search engine optimization

Small Business websites can gain additional exposure, traffic, and sales by using Search Engine Optimization (SEO). In a nutshell, SEO involves making improvements to your website in order to get good rankings in search engines like Google™, Bing™, and Yahoo!®. For people who are still in the design phase on their sites, and people who [...]

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Social Media Branding

Using Social Media to Manage Your Brand

by Sara Toole on November 5, 2009 in social media

As a small business owner, you may not often think about your brand . . . or you may think that branding is something that only big corporations need to worry about. But thanks to social media, the role of branding has changed. In today’s world, all businesses—even individuals—need to recognize the importance of managing [...]

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Black Hat SEO

Search Engine Optimization: Avoid “Black Hat SEO” Tactics

by Patrick Hare on November 2, 2009 in search engine optimization

Search engines like Bing™, Google™, and Yahoo!® pride themselves on the accuracy of their information, and they’re focused on ensuring that search results return the most relevant websites. Therefore, it pays to be honest and straightforward when you’re presenting your site to the search engines.
Over the years, several webmasters and optimizers have found ways to [...]

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Reputation Management

Faced with Negative Blog Comments about Your Brand? Stay C.O.O.L.

by Alicia Magda on October 30, 2009 in social media

It’s not easy being a business owner. You dedicate your days and nights to managing your store, and you’ve certainly shed your share of sweat and tears to turn your business into a recognizable brand in your industry. Like most days, your alarm buzzes at 6 a.m., you wake up and turn on your computer, [...]

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PPC Account Structure

Organizing Your PPC Account

by Mackenzie McFarlane on October 28, 2009 in internet marketing

When you’re setting up a PPC account, there are general guidelines that you should follow to help your campaigns achieve success. It’s especially important that you understand the relationship between the different areas within a PPC account: the cost per click is affected by the quality score, which is affected by the click-through rate, which [...]

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