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From the yearly archives:

2009

PPC and Content Networks

The Google Content Network Gives Small Businesses a Lucrative PPC Option

by on December 30, 2009 in internet marketing

For a long time, the Google™ content network had some serious issues that left many merchants frustrated, either due to a lack of knowledge, lack of quality within the system itself, or a little of both. The good news is the Google content network has come a long way and can actually be a good [...]

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SEO for Small Business

SEO Landscape for Small Businesses in 2010: What You Need to Do Now

by on December 28, 2009 in search engine optimization

Several of the Search Engine Optimization (SEO) trends to look for in 2010 are already becoming a reality in December 2009. Overall, search engines have been moving beyond website results and into delivering useful information that may go beyond what is contained on a website. For the average small business owner, the changes to the [...]

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Local Online Marketing

Google’s Play for Yelp: Further Proof That Local Online Marketing Is the Real Deal

by on December 23, 2009 in internet marketing

Even for a company the size of Google™, the attempted $550 million purchase of Yelp is serious. Yelp is a leading online directory and review site for small businesses. In fact, it looks like the transaction fell to pieces because Yelp wanted an even higher valuation—or is gunning for an IPO. Google saw this company [...]

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Social Media and Blogging

Top 5 Ways Social Media Impacted My Blogging in 2009

by on December 21, 2009 in social media

I’ve been blogging personally for quite some time, whether it’s a random thought or an opinion on a timely topic. As an eCommerce professional, I also blog professionally on that topic. In 2009, social media improved my blogging in many areas: content, search engine optimization, and readership. How, specifically? Twitter Lists Have Organized My Life [...]

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PPC Trends

5 Pay-Per-Click Trends to Watch in 2010

by on December 18, 2009 in internet marketing

As we near the end of 2009, many pay-per-click (PPC) advertisers are wondering what trends they can expect to see in 2010. Here at Web.com, we always try to be proactive and prepare our client accounts for future changes. Here is what we expect to see next year: Retargeting. We all know the time and [...]

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