From the monthly archives:

September 2009

Search Engine Optimization

Website Optimization: Understanding How SEO Works

Search Engine Optimization, or SEO for short, is the process of ensuring that a website can be read by search engines, and that the site is well regarded in the greater Internet community to the extent that it appears in competitive positions on search engines. Although this definition may seem a bit unwieldy, the field [...]

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Social Media

Social Media: Yep, It’s World-of-Mouth Marketing Now

The statistics that were compiled for a recent post (and video) on the Socialnomics blog undeniably proclaim the powerful reach and draw of social media, which have tipped the traditional push-and-pull paradigm in marketing toward a new one that puts consumers comfortably and determinedly at the helm of control. So what does this mean for [...]

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Social Networking

Build Your Business on Facebook

You may be on Facebook to connect with friends and family, but did you know it could also help you build your business? Facebook is an effective marketing tool that allows you to connect with people and spread the word about your services, products, promotions, and other aspects of your business. Creating a fan page [...]

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Competition Benchmarking

Benchmarking the Competition

Whether you’re starting a new business or have been in business for a while, benchmarking your competition is an important means of ensuring that your business stays current with your pricing, products/services, promotion, and connection with your target market. Knowing what your competitors are doing and how they are marketing and packaging their products or [...]

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Online Marketing

What Is Online Marketing?

Online marketing, which is broadly defined as “the marketing of products or services over the Internet” is an all-encompassing term for the many ways people present their businesses and themselves on the World Wide Web. Most of the time, the goal is to make money by sending traffic to websites, but online marketing can also [...]

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