by Alicia Magda
on October 30, 2009
in social media
It’s not easy being a business owner. You dedicate your days and nights to managing your store, and you’ve certainly shed your share of sweat and tears to turn your business into a recognizable brand in your industry. Like most days, your alarm buzzes at 6 a.m., you wake up and turn on your computer, [...]
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by Mackenzie McFarlane
on October 28, 2009
in internet marketing
When you’re setting up a PPC account, there are general guidelines that you should follow to help your campaigns achieve success. It’s especially important that you understand the relationship between the different areas within a PPC account: the cost per click is affected by the quality score, which is affected by the click-through rate, which [...]
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