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From the monthly archives:

November 2009

Online Marketing Mobile

Is It Time for Your Business to Go Mobile?

by on November 30, 2009 in ecommerce

Based on preliminary data, it appears that the holiday shopping season is off to a promising start. The numbers publicized don’t tell the whole story, though, because while there was an increase in the number of shoppers over the Thanksgiving weekend, the spending per customer actually fell. For the most part, it looks like frugality [...]

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SEO Link Building

Website SEO: Link-Building Myths and Illuminating Facts (Part 2)

by on November 25, 2009 in search engine optimization

You can’t have a valid discussion about search engine optimization (SEO) without addressing link building. As I said in my post on Monday, there are many recommended tactics being promoted online, such as submitting your site to numerous directories, including a link to your site in blogs, and avoiding paid links at all costs. You [...]

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SEO Link Building

Website SEO: Link-Building Myths and Illuminating Facts (Part 1)

by on November 23, 2009 in search engine optimization

Link building can be one of the most difficult, and yet potentially most rewarding, aspects of a search engine optimization (SEO) campaign. You’ll find tons of link-building information online, but weeding out the misleading info from the real story can be quite the daunting task if you’re not an SEO expert. Here are a few [...]

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PPC Campaigns

How to Write Converting Ad Copy to Boost the Return of Your PPC Campaigns

by on November 19, 2009 in internet marketing

When running pay-per-click (PPC) campaigns, the ad copy serves as the filter that funnels visitors to your site. Since PPC advertisers pay “per click,” it’s important to ensure that you are attracting visitors that are most likely to convert. In order to help you fine-tune your campaigns and drive more relevant traffic to your site, [...]

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Call Center Services

Dialing Up Quality Customer Service and Sales with Call Center Services

by on November 18, 2009 in small business development

In a perfect world, the phone would ring only when you were available to answer it, and your customers would buy your products or services without asking any questions and without complaining. But reality, as we all know, works differently: Calls come in bunches (if we’re lucky), and when customers want your undivided attention, it’s [...]

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