From the monthly archives:

November 2009

Social Media and Branding

Social Media: Giving Small Businesses and Consumers Something to Talk About

You can’t watch a news show or read a periodical or blog without someone weighing in on the value of social media. If you’re not sure what to do, you have plenty of company. A recent Citibank/GfK Roper study found that 76% of small businesses find that social networks aren’t helping them grow their businesses. [...]

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Business Website SEO

Six Proven Ways to Improve the SEO of Your Small Business Website

Small Business websites can gain additional exposure, traffic, and sales by using Search Engine Optimization (SEO). In a nutshell, SEO involves making improvements to your website in order to get good rankings in search engines like Google™, Bing™, and Yahoo!®. For people who are still in the design phase on their sites, and people who [...]

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Social Media Branding

Using Social Media to Manage Your Brand

As a small business owner, you may not often think about your brand . . . or you may think that branding is something that only big corporations need to worry about. But thanks to social media, the role of branding has changed. In today’s world, all businesses—even individuals—need to recognize the importance of managing [...]

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Black Hat SEO

Search Engine Optimization: Avoid “Black Hat SEO” Tactics

Search engines like Bing™, Google™, and Yahoo!® pride themselves on the accuracy of their information, and they’re focused on ensuring that search results return the most relevant websites. Therefore, it pays to be honest and straightforward when you’re presenting your site to the search engines. Over the years, several webmasters and optimizers have found ways [...]

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