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Alicia Magda

Connecting Email Marketing, SEO, and Social Media

Connecting Email Marketing, SEO, and Social Media for Online Success

by on November 11, 2010 in internet marketing

Connections . . . isn’t that what the world is all about? We’re on a continual quest to discover the places we fit into and the people we’ll reach out to. Online marketing is no different. With hundreds of millions of eCommerce websites out there in cyberspace, you need to connect with your potential customers, [...]

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SEO and Website Redesign

6 Steps to Minimizing SEO Impact During a Website Redesign

by on May 24, 2010 in search engine optimization

You’ve likely heard the old maxim: “Do it right the first time—it takes less time than having to do it over.” This sentiment rings loud and clear when it comes to your search engine optimization (SEO), and if you’re a website owner who redesigned a site, sent it live, and then decided to learn about [...]

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Website Design and Duplicate Content

eCommerce Website Design: Avoiding Fallout from Duplicate Content

by on April 26, 2010 in website design

The SEO industry collectively shudders when the term “duplicate content” is uttered—which is why eCommerce website owners need to be aware of what duplicate content is, who it affects, and how it varies in terms of severity. So, What Exactly Is Duplicate Content? Duplicate content is simply the act of copying content from another website [...]

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SEO Campaign Metrics

SEO Success Metrics: Where Should You Focus Your Efforts?

by on April 16, 2010 in search engine optimization

Measuring the success of your SEO campaign is no easy feat. With so many metrics to consider—keyword rankings, PageRank™, number of indexed pages, traffic statistics . . . the list goes on and on—you might find yourself on overload when it comes to SEO success metrics. So where should you focus your efforts? Let’s explore [...]

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Link Bait Marketing

The Secret of Link Bait: Make People Feel

by on December 7, 2009 in internet marketing

If you’ve been reading up on ways to increase the number of links to your website, you’ve probably stumbled across the term “link bait.” As deceptive as that term sounds, link bait actually refers to any content you create, such as videos, copy, or images, that sparks others to start talking about and linking to [...]

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