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Mackenzie McFarlane

PPC Advertising on a Content Network

3 Steps for Setting Up a PPC Content Network Campaign

by on June 9, 2010 in internet marketing

Although it has been around for many years, the content network is still one of the most misunderstood areas of pay-per-click (PPC) advertising. Many advertisers make the mistake of setting up and managing content campaigns the same way they would manage a campaign on the search network. Because the various networks target users with different [...]

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PPC and Google Search Funnels

Understanding Customer Behavior with Google’s New AdWords Search Funnels

by on April 30, 2010 in internet marketing

The search engines provide advertisers with a variety of reports to help them increase the profitability of their PPC accounts. Recently, Google™ launched their new AdWords Search Funnels reporting to help advertisers better understand their customers’ search behavior. The Search Funnels reports provide insights about which keywords, ad groups, and campaigns are not only directly [...]

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Google AdWords

New Google AdWords Ad Formats

by on March 12, 2010 in internet marketing

Google™ recently launched several new ad formats that provide additional opportunities for Google AdWords advertisers to increase the visibility of their ads. As most advertisers know, the competitiveness of the online space seems to grow by the day. As a result, anything that can help ads stand out from the competition is worth a second [...]

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