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Olga Gikas

Small Business and Optimism

An Economic Antidepressant for Small Business Owners?

by on February 19, 2010 in small business development

Every time I turn on the TV these days, I’m met by the “depression hurts” piano chords of the Cymbalta® commercial. Depression is big business these days, so I don’t necessarily blame Eli Lilly, Cymbalta’s maker, for promoting a pill to every demographic imaginable. The fact that it can also cause headaches, nausea, and yes, [...]

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FTC Guidelines

FTC Guides on Endorsements and Testimonials: Is Your Blog Compliant?

by on January 6, 2010 in social media

When it comes to online advertising, it’s a good idea to keep your ear to the ground at all times, especially if you’re blogging or using any type of social media to advertise your business. Sure you need to keep up with trends or evolving technologies, but sometimes there are regulatory guidelines you need to [...]

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Call Center Services

Dialing Up Quality Customer Service and Sales with Call Center Services

by on November 18, 2009 in small business development

In a perfect world, the phone would ring only when you were available to answer it, and your customers would buy your products or services without asking any questions and without complaining. But reality, as we all know, works differently: Calls come in bunches (if we’re lucky), and when customers want your undivided attention, it’s [...]

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Social Media and Branding

Social Media: Giving Small Businesses and Consumers Something to Talk About

by on November 13, 2009 in social media

You can’t watch a news show or read a periodical or blog without someone weighing in on the value of social media. If you’re not sure what to do, you have plenty of company. A recent Citibank/GfK Roper study found that 76% of small businesses find that social networks aren’t helping them grow their businesses. [...]

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Small Business Loans

New Government Initiatives to Benefit Small Businesses

by on October 23, 2009 in news

If you’ve been putting off making significant enhancements to your business because of financial concerns, President Obama’s recent proposal to increase small business lending might be just the news you’ve been waiting for. The president is proposing increasing the size of loans available through the Small Business Administration, as well as providing inexpensive capital to [...]

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