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Olga Gikas

Call Center Services

Dialing Up Quality Customer Service and Sales with Call Center Services

In a perfect world, the phone would ring only when you were available to answer it, and your customers would buy your products or services without asking any questions and without complaining. But reality, as we all know, works differently: Calls come in bunches (if we’re lucky), and when customers want your undivided attention, it’s [...]

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Social Media and Branding

Social Media: Giving Small Businesses and Consumers Something to Talk About

You can’t watch a news show or read a periodical or blog without someone weighing in on the value of social media. If you’re not sure what to do, you have plenty of company. A recent Citibank/GfK Roper study found that 76% of small businesses find that social networks aren’t helping them grow their businesses. [...]

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Small Business Loans

New Government Initiatives to Benefit Small Businesses

If you’ve been putting off making significant enhancements to your business because of financial concerns, President Obama’s recent proposal to increase small business lending might be just the news you’ve been waiting for. The president is proposing increasing the size of loans available through the Small Business Administration, as well as providing inexpensive capital to [...]

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Email Marketing

Email Marketing: Get Your Subscribers’ Attention at the Subject Line

Since the competition for your subscribers’ eyeballs often begins in their inbox, if your subject line doesn’t grab them, it doesn’t matter how strong the communication’s content is. While email is a relatively inexpensive and potentially effective marketing channel, it can be discouraging to lose your subscribers before they even open up your message.
If you’re [...]

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Visibility Online

Online Visibility: The Great Equalizer for Small Businesses

It wasn’t that long ago that a small business just starting out couldn’t dream of outselling a large, established competitor. Back then, it took a lot of time, money, and patience to build a business. Start-ups had their work cut out for them, just trying to equal the sales of the Goliaths in their space. [...]

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