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Robyn Snyder

eCommerce Shopping Experience

An Un-comforter-able Shopping (and Shipping) Experience

Many, many months ago, I was shopping at Kmart for some necessities, and as is usually the drill with me, I started to browse other departments—for all kinds of stuff that I really didn’t need and wasn’t shopping for in the first place. That’s when “the” comforter caught my eye. In all of its silvery, [...]

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PPC Mobile Marketing

Dial “M” for Mobile: Marketing Must-Dos for PPC

Telephones have come a long way—especially when it comes to mobile devices—since Hitchcock’s Dial M for Murder was released in 1954. In a recent OnStar® commercial, for example, a car owner’s boyfriend was able to unlock and start the car for his locked-out girlfriend—all from a cell phone. Need I say more? And just as [...]

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Yahoo! and Microsoft Search Alliance

Yahoo! Marries Bing: Just Googly Eyes, or Will Google Still Take First Prize?

Unless you’ve been hibernating during the past several months, you know that Yahoo!® and Bing™ are joining forces for search. What you may not realize, however, is that this change affects both sponsored results and natural, or organic, rankings. Ultimately, Bing will be feeding all of the search results to Bing.com as well as to [...]

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PPC Ads and Google AdWords

PPC Ads: Using the Latest Features from Google AdWords

Google AdWords has come a long way during the past several months. They’ve released myriad new features in beta form, and many of them have been released to the general public. In the lists below, I’ve highlighted some of the details associated with the new features and the ways they can help boost your pay-per-click [...]

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