by Sara Toole
on November 5, 2009
in social media
As a small business owner, you may not often think about your brand . . . or you may think that branding is something that only big corporations need to worry about. But thanks to social media, the role of branding has changed. In today’s world, all businesses—even individuals—need to recognize the importance of managing [...]
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by Sara Toole
on October 2, 2009
in social media
Facebook has become an integral part of the digital culture: over 300 million people presently share photos, post anecdotes and share ‘what’s on their mind’ in the context of their own personal community. Facebook offers an unprecedented opportunity for people to stay connected with family and friends—often long-lost—on a daily basis.
In the past year, Facebook [...]
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