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Sara Toole

LogoYes Logo Design Tool

The Importance of Logo Design for Your Business

There are many reasons why your company needs a good logo design. In this fast-paced world, people tend to judge businesses at first glance. On the Internet, it’s especially important to capture the attention of your audience and draw them in quickly. If users have to choose between two unknown companies for a particular product [...]

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Website Design Is a Team Effort

Website Design: A Team Effort

I think everyone is familiar with the axiom ‘it takes a village to raise a child’—I’m a big fan of that kind of thinking and have stayed close to friends and family in my efforts to raise my sons. I’ve found that even though friends and family often have a very different perspective on how [...]

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Business Model for Success

Moving the Needle on Your Business

I’ve always had an interest in psychology and its role in business strategy. There is a phenomenon in psychology known as “projection,” which deals with people’s tendency to project their own ideas and feelings onto others. Projection is something I think most people have experienced in relationships, but in my years as a business consultant, [...]

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small business search engine optimization

Being in the Right Place at the Right Time

On my way to work every day, I drive over a curved bridge. There are some very tall streetlights on this bridge, and there are some large blackbirds that like to perch on top of these lights . . . they often do so in pairs. I was admiring the birds as I started the [...]

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Toyota and Branding

When a Brand Rests on Its Laurels . . . the Rest Could Be History

In 1983, I was driving my first car, a used Datsun 210. I stopped at a 7-Eleven® to get a Diet Coke® . . . came back to the car, and put the gears into reverse . . . David Bowie music blasting as usual. But what happened in that moment was not usual at [...]

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