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Sara Toole

Facebook Fan Box on Your Website

Adding Facebook’s “Become a Fan” Box to Your Website

Many small businesses are exploring the use of Facebook for their business. If you’re using Facebook, then adding a “Become a Fan” box to your website is one of the best ways to announce to your customers that you’re on Facebook. With a fan box, people can sign up to receive your Facebook updates right [...]

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Olympic Curling and eCommerce

Olympic Fashionistas . . . with Pants Fit for a King

Have you been following the Olympic Games this year? My kids and I have enjoyed them immensely—watching Apollo Ohno and Shaun White has been particularly enjoyable. Unlike the Summer Games, though, the Winter Games seem to provide numerous instances of people crashing, spinning, or falling. These athletes remind us time and again that many of [...]

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Small Business and Employees

The Right Person in the Right Job

I’m a Starbucks® aficionado, which is a rather nice way of saying I’m a caffeine addict. But I’m picky about my caffeine fixes. Like many people, I have a particular drink that I order every day . . . and I know exactly how it should taste. I frequent Starbucks coffeehouses all over the city [...]

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Passion and Your Business

Passion Makes Your Business Grow

Last weekend I bought some orchids. I am definitely an animal lover, but not a plant person at all. I am one of those people who is very good at killing plants. But it was a beautiful day, I was at a farmers market here in Jacksonville, and there was a man selling orchids. He [...]

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Change and Positive Outcomes

Focus on Outcomes . . . and Write Your Own Hollywood Ending

I’ve been thinking a lot about change today. . . . Yesterday I read an article in the New York Times about a man who spent 10 years in prison for armed robbery. While he was incarcerated, he taught himself about law by studying in the prison library. Turns out he had a great talent [...]

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