1 800-338-1771   |  about us   |  partner programs   |  customer login
home  >  blog > Articles by: Tom Taulli

Posts by author:

Tom Taulli

Facebook and Your Business

Your Business Needs to Be on Facebook—Now

by on February 16, 2010 in social media

It’s hard to believe, but Facebook started only six years ago (of course, from a dorm room at Harvard). Since then, the website has beat out tough competitors, like MySpace™, and now has more than 400 million users. It’s a case of spot-on timing, good design and listening to the community. Plus, Facebook is downright [...]

Read the Full Article  |  25 Comments
Aflac and Online Marketing

Aflac Doesn’t Know Quack About Marketing?

by on January 13, 2010 in internet marketing

Are you still trying to figure out how to market your business in 2010? You’re not alone. Who doesn’t know that adorable duck from Aflac®? No doubt, millions of dollars in TV ads can surely build a memorable character (about $75 million per year), but it does not mean that it will do the most [...]

Read the Full Article  |  1 Comment
Local Online Marketing

Google’s Play for Yelp: Further Proof That Local Online Marketing Is the Real Deal

by on December 23, 2009 in internet marketing

Even for a company the size of Google™, the attempted $550 million purchase of Yelp is serious. Yelp is a leading online directory and review site for small businesses. In fact, it looks like the transaction fell to pieces because Yelp wanted an even higher valuation—or is gunning for an IPO. Google saw this company [...]

Read the Full Article  |  Leave a Comment
Social Media Icons

For Retailers, It’s the Year of Social Media

by on December 11, 2009 in social media

With consumer sales iffy—and competition fierce—retailers are trying to find any edge to stand out. And for the current holiday rush, the focus is on social media, especially Facebook and Twitter. If you take a look at a survey from BDO Seidman, the usage is off-the-charts, going from 4% of retailers in 2007 to more [...]

Read the Full Article  |  Leave a Comment
Online Marketing Mobile

Is It Time for Your Business to Go Mobile?

by on November 30, 2009 in ecommerce

Based on preliminary data, it appears that the holiday shopping season is off to a promising start. The numbers publicized don’t tell the whole story, though, because while there was an increase in the number of shoppers over the Thanksgiving weekend, the spending per customer actually fell. For the most part, it looks like frugality [...]

Read the Full Article  |  Leave a Comment