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ecommerce

Gift Card Program from Web.com

5 Ways Gift Cards Help Your Business Grow

by on October 3, 2011 in ecommerce

As you finalize preparations for the upcoming holiday season, it’s important to make sure your business is ready for the busy gift-giving season. Having your store or business stocked with popular items is a great way to tap into additional sales. Another way to grow your business and meet the needs of gift-givers is to offer [...]

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eCommerce Shopping Experience

An Un-comforter-able Shopping (and Shipping) Experience

by on July 19, 2011 in ecommerce

Many, many months ago, I was shopping at Kmart for some necessities, and as is usually the drill with me, I started to browse other departments—for all kinds of stuff that I really didn’t need and wasn’t shopping for in the first place. That’s when “the” comforter caught my eye. In all of its silvery, [...]

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eCommerce Product Descriptions

eCommerce Product Descriptions: Tips for Getting Noticed and Generating Sales

by on June 27, 2011 in ecommerce

With the explosive growth of eCommerce, it’s easier than ever to put your small business offerings in front of a large group of prospective customers. Drop shippers make it easy to obtain a catalog of items that a merchant can sell, and they provide all of the images, product descriptions, and price points . . [...]

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Comparison Shopping Engine Buyer Survey

Using Buyer Surveys to Increase Sales on Comparison Shopping Engines

by on March 16, 2011 in ecommerce

If you’re submitting your products to comparison shopping engines (CSEs) and you haven’t implemented any of the buyer surveys, you’re missing out on some key opportunities for increasing product sales. Many of the paid CSEs—such as Shopzilla and PriceGrabber.com—offer a buyer survey that merchants can add to their order confirmation page. Once shoppers reach that [...]

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Google Shopping and Optimized Product Listings

Google Shopping Tips: How to Optimize Your Product Listings

by on March 8, 2011 in ecommerce

One of my clients—a merchant from a flower store who manages her own Google Shopping data feed—recently asked me: “Why can’t I find my own products when I search on Google Shopping?” After doing a little detective work to uncover the answer for her, I realized that I had a few tips to share about [...]

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