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ecommerce

Google Shopping and Optimized Product Listings

Google Shopping Tips: How to Optimize Your Product Listings

by on March 8, 2011 in ecommerce

One of my clients—a merchant from a flower store who manages her own Google Shopping data feed—recently asked me: “Why can’t I find my own products when I search on Google Shopping?” After doing a little detective work to uncover the answer for her, I realized that I had a few tips to share about [...]

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eCommerce and Comparison Shopping Engines

eCommerce Merchants: Optimizing Your Data Feed for Comparison Shopping Engines

by on November 23, 2010 in ecommerce

Online shoppers are smarter and savvier than ever when it comes to finding the lowest prices for the goods they want. And many of those online shoppers will be visiting the comparison shopping engines (CSEs) this holiday season to do their holiday shopping. So as an eCommerce merchant, it’s crucial that you understand some of [...]

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Coupons and Online Shoppers

More Online Shoppers Looking to Cut Costs with Coupons

by on June 16, 2010 in ecommerce

A recent poll from RetailMeNot.com and Harris Interactive® reveals that 30% of online shoppers will not make a purchase if they cannot find a coupon for that store. This shows that coupons don’t just offer value for consumers; they actually define the spending habits of nearly a third of online shoppers. No matter where people [...]

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eCommerce Stores and Product Reviews

eCommerce Stores: The Power of the Product Review

by on May 3, 2010 in ecommerce

When deciding which items to purchase, online consumers have many options to aid them in making their buying decisions, such as Google™, comparison shopping sites, product reviews, and even friends. Most shoppers are likely to use a combination of those four, but product reviews are one of the most-sought-after features. In fact, MarketingSherpa says 58% [...]

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