From the category archives:

internet marketing

Link-Building Strategies

5 Link-Building Strategies That Get You Noticed

We’ve all been there. Yes, I’m talking about the dreaded rejected link request. You did everything right: you offered value, showed relevancy, and pitched the blogger properly. But it didn’t make a difference. Tons of emails, lots of writing, and a whole lot of hope later, you’re still linkless. But when you find yourself stuck [...]

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Boost Holiday Sales with Promotions

Boost Your Holiday Sales by Offering Coupons and Discounts

With the holiday season fast approaching, small business owners are ramping up their efforts to increase revenue during the last quarter of 2010. And because holiday shoppers love to save money, one of the easiest ways to bring in new customers is by offering a coupon or discount. Whether you operate an online store, a [...]

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Yahoo! and Microsoft Search Alliance

Yahoo! Marries Bing: Just Googly Eyes, or Will Google Still Take First Prize?

Unless you’ve been hibernating during the past several months, you know that Yahoo!® and Bing™ are joining forces for search. What you may not realize, however, is that this change affects both sponsored results and natural, or organic, rankings. Ultimately, Bing will be feeding all of the search results to Bing.com as well as to [...]

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Email Marketing and List Segmentation

Improving Email Engagement with List Segmentation

Achieving relevance in your email marketing efforts should be your number one priority. Why? Because email marketing is no longer a one-size-fits-all solution. It’s apples vs. oranges, hot dogs vs. hamburgers, and puppies vs. kittens. Your customers have needs and interests, and they want you to communicate with them based on those preferences. For example, [...]

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Website Strategy for the Holiday Buying Season

Are Those Sleigh Bells or Cash Register Bells?

The Christmas buying season starts November 1, and if you’re not making plans today for the Christmas season, it may already be too late! Keep in mind: During the 2009 Christmas season, a record-breaking $27 billion was sold online—a 5% increase over 2008.* For many large companies, the holiday buying season never stops. Orders are [...]

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