From the category archives:

search engine optimization

Google Instant and Search Engine Results

Google Instant Presents a New Perspective on Search Engine Results

Google’s new search feature—Google Instant—presents a new way of accessing search engine results on Google . . . and it has the Web buzzing. Google Instant actually “predicts” your search results as you’re typing individual letters in the search bar, and it presents the actual results on the page for your consideration, without you having [...]

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SEO and Shopping Online

Shopping SEO Style: How Other People’s Searches Affect What You Find

I consider myself a “comfortable online shopper.” As long as the site I’m shopping on looks reputable, I have no issue with typing in my credit card number and clicking away, assured that everything will go as planned. And for the most part, shopping online has been an enjoyable experience for me. It’s also one [...]

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Bing and Yahoo! Search Engine Results

Get Ready for Bing Results on Yahoo!

If you monitor search engine traffic to your website, you may notice a distinct change in the coming weeks. Bing™ is set to start delivering results for Yahoo!® searches, and this is going to have an impact on anyone who gets visitors from either of these search engines. When the transition is complete, you’re still [...]

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SEO Keyword Research

Effective SEO Keyword Research Is Like Writing a Great Novel

Search engine optimization, or SEO, is a buzzword that’s permeating the world of business. My followers on Twitter are frequently asking me if I’d like them to handle my SEO, and when I log into my Gmail account, I often see “Ads by Google” that are offering me links to SEO services. Clearly, this industry [...]

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Google Mayday Update and SEO

Did the Google Mayday Update Sink Your Search Engine Traffic or Rescue It?

Sources in the world of search engine optimization (SEO) will tell you that Google makes up to 500 updates to its algorithm every year. The Google algorithm is essentially a complex set of rules that determine which websites get to be at the top of search results, and which ones end up on pages two [...]

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