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search engine optimization

Bing and Yahoo! Search Engine Results

Get Ready for Bing Results on Yahoo!

by on August 18, 2010 in search engine optimization

If you monitor search engine traffic to your website, you may notice a distinct change in the coming weeks. Bing™ is set to start delivering results for Yahoo!® searches, and this is going to have an impact on anyone who gets visitors from either of these search engines. When the transition is complete, you’re still [...]

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SEO Keyword Research

Effective SEO Keyword Research Is Like Writing a Great Novel

by on August 6, 2010 in search engine optimization

Search engine optimization, or SEO, is a buzzword that’s permeating the world of business. My followers on Twitter are frequently asking me if I’d like them to handle my SEO, and when I log into my Gmail account, I often see “Ads by Google” that are offering me links to SEO services. Clearly, this industry [...]

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Google Mayday Update and SEO

Did the Google Mayday Update Sink Your Search Engine Traffic or Rescue It?

by on June 7, 2010 in search engine optimization

Sources in the world of search engine optimization (SEO) will tell you that Google makes up to 500 updates to its algorithm every year. The Google algorithm is essentially a complex set of rules that determine which websites get to be at the top of search results, and which ones end up on pages two [...]

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SEO and Website Redesign

6 Steps to Minimizing SEO Impact During a Website Redesign

by on May 24, 2010 in search engine optimization

You’ve likely heard the old maxim: “Do it right the first time—it takes less time than having to do it over.” This sentiment rings loud and clear when it comes to your search engine optimization (SEO), and if you’re a website owner who redesigned a site, sent it live, and then decided to learn about [...]

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SEO and Your Competition

Your Competitors May Also Be Doing SEO

by on April 23, 2010 in search engine optimization

For a small business website owner, one of the challenges of online marketing and search engine optimization (SEO) is that your competitors may also know how to get found on search engines. In fact, they may have been employing SEO tricks for years, and they may be enjoying a top spot on engines like Google™, [...]

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