by Olga Gikas
on November 18, 2009
in small business development
In a perfect world, the phone would ring only when you were available to answer it, and your customers would buy your products or services without asking any questions and without complaining. But reality, as we all know, works differently: Calls come in bunches (if we’re lucky), and when customers want your undivided attention, it’s [...]
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by Jodi Craft
on September 22, 2009
in small business development
Whether you’re starting a new business or have been in business for a while, benchmarking your competition is an important means of ensuring that your business stays current with your pricing, products/services, promotion, and connection with your target market.
Knowing what your competitors are doing and how they are marketing and packaging their products or services [...]
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