From the category archives:

social media

Facebook Company Pages and Business Websites

Are Facebook Company Pages Replacing Business Websites?

A debate is brewing among traditional website firms and social media experts about whether business websites are still necessary in light of the rise of Facebook Company Pages. At the recent ILM (Interactive Local Media) East conference, keynote speaker Maz Sharafi, Facebook’s Senior Manager of Local Monetization, cut to the chase, asserting that with the [...]

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Facebook Places and Your Business Listing

Facebook Places: Have You Claimed Your Free Business Place?

Facebook recently introduced a geolocation application called Facebook Places, which provides a potentially powerful way for mobile and socially centric customers to communicate and gather. Although the implications for the business community are evolving, the marketing potential is strong, given that the number of Facebook users has reached 500 million worldwide, and 150 million of [...]

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Writing for Blogs and Websites

Writing for the Web vs. Writing for Print: What You Need to Know

Great writing is behind some of the world’s most popular blogs and websites, but that writing style isn’t the same as what you’d see in print. In fact, there are a ton of differences between writing for the printed page and writing for a blog post. If you’ve spent much of your time writing for [...]

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Blogging for Your Business

The Ten Commandments of Blogging

By this point, you should know just how important it is to blog. It’s a great way to get content out there for search engines, and it’s a great way to get people interested in your website. You have a voice that’s worth listening to—especially if you know something about your industry. People love reading [...]

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Tips for Bloggers

10 Tips for Beginner Bloggers

One of the most difficult parts of blogging is actually getting started. You might ask yourself: “What do I have to say?” “Is it really that important?” “Who will actually read what I write?” The answers to these questions will never be revealed . . . if you don’t start blogging. We’ve all heard about [...]

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