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social media

Social Media and Branding

Social Media: Giving Small Businesses and Consumers Something to Talk About

by Olga Gikas on November 13, 2009 in social media

You can’t watch a news show or read a periodical or blog without someone weighing in on the value of social media. If you’re not sure what to do, you have plenty of company. A recent Citibank/GfK Roper study found that 76% of small businesses find that social networks aren’t helping them grow their businesses. [...]

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Social Media Branding

Using Social Media to Manage Your Brand

by Sara Toole on November 5, 2009 in social media

As a small business owner, you may not often think about your brand . . . or you may think that branding is something that only big corporations need to worry about. But thanks to social media, the role of branding has changed. In today’s world, all businesses—even individuals—need to recognize the importance of managing [...]

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Reputation Management

Faced with Negative Blog Comments about Your Brand? Stay C.O.O.L.

by Alicia Magda on October 30, 2009 in social media

It’s not easy being a business owner. You dedicate your days and nights to managing your store, and you’ve certainly shed your share of sweat and tears to turn your business into a recognizable brand in your industry. Like most days, your alarm buzzes at 6 a.m., you wake up and turn on your computer, [...]

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Social Networking for Your Restaurant

How Social Networks Can Deliver More Customers to Your Restaurant

by Jodi Craft on October 20, 2009 in social media

Many restaurant owners may wonder how they can monetize their presence on social networks such as Facebook and Twitter. If you feel you don’t have the time or resources to get involved with social networking sites, then you’re missing out on free, valuable tools that can help you reach local (and vocal) prospects and expand [...]

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Twitter Tool

Twitter Tool Helps Measure Effectiveness of Your Tweets

by Jodi Craft on October 12, 2009 in social media

Are you just getting started using Twitter for your business, or have you been online for a while and need a way to measure your social networking clout? Either way, you’ll find that Twitalyzer is a useful tool that helps you measure the reach of your tweets, including influence, generosity, and other important metrics.
Take a [...]

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