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social media

Social Media Icons

For Retailers, It’s the Year of Social Media

by Tom Taulli on December 11, 2009 in social media

With consumer sales iffy—and competition fierce—retailers are trying to find any edge to stand out. And for the current holiday rush, the focus is on social media, especially Facebook and Twitter.
If you take a look at a survey from BDO Seidman, the usage is off-the-charts, going from 4% of retailers in 2007 to more than [...]

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Social Media and Branding

Social Media: Giving Small Businesses and Consumers Something to Talk About

by Olga Gikas on November 13, 2009 in social media

You can’t watch a news show or read a periodical or blog without someone weighing in on the value of social media. If you’re not sure what to do, you have plenty of company. A recent Citibank/GfK Roper study found that 76% of small businesses find that social networks aren’t helping them grow their businesses. [...]

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Social Media Branding

Using Social Media to Manage Your Brand

by Sara Toole on November 5, 2009 in social media

As a small business owner, you may not often think about your brand . . . or you may think that branding is something that only big corporations need to worry about. But thanks to social media, the role of branding has changed. In today’s world, all businesses—even individuals—need to recognize the importance of managing [...]

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Reputation Management

Faced with Negative Blog Comments about Your Brand? Stay C.O.O.L.

by Alicia Magda on October 30, 2009 in social media

It’s not easy being a business owner. You dedicate your days and nights to managing your store, and you’ve certainly shed your share of sweat and tears to turn your business into a recognizable brand in your industry. Like most days, your alarm buzzes at 6 a.m., you wake up and turn on your computer, [...]

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Social Networking for Your Restaurant

How Social Networks Can Deliver More Customers to Your Restaurant

by Jodi Craft on October 20, 2009 in social media

Many restaurant owners may wonder how they can monetize their presence on social networks such as Facebook and Twitter. If you feel you don’t have the time or resources to get involved with social networking sites, then you’re missing out on free, valuable tools that can help you reach local (and vocal) prospects and expand [...]

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