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social media

Facebook and Your Fan Base

7 Ways to Build Your Fan Base on Facebook

by on June 22, 2010 in social media

If your business has a presence on Facebook, then you’ve already taken the first step toward connecting with your current and potential customers on one of the most popular social networking sites to date. But to fully benefit from having a fan page on Facebook, you’ll need to actively engage your fans to maintain their [...]

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Social Media and Your Business

Social Media: The Fusion of Personality and Business

by on May 28, 2010 in social media

No matter what social network you’re using to connect with your community, your customers, or other businesspeople in your industry, the most important thing to remember is that it’s a “social” network. That means there’s no “set it and forget it” approach. Social media is interactive, requiring efficient and effective response. Importantly, it proves more [...]

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Engaging Fans on Facebook

Facebook: How to Engage Your Fans

by on April 28, 2010 in social media

For the business owner who doesn’t have the time to dabble in social media, Facebook has always been a solid set-it-and-forget-it solution. It’s easy to create a Facebook page for a business and then populate it with a few photos, some contact information, and other general info . . . and then leave it. The [...]

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Facebook Fan Box on Your Website

Adding Facebook’s “Become a Fan” Box to Your Website

by on February 25, 2010 in social media

Many small businesses are exploring the use of Facebook for their business. If you’re using Facebook, then adding a “Become a Fan” box to your website is one of the best ways to announce to your customers that you’re on Facebook. With a fan box, people can sign up to receive your Facebook updates right [...]

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Facebook and Your Business

Your Business Needs to Be on Facebook—Now

by on February 16, 2010 in social media

It’s hard to believe, but Facebook started only six years ago (of course, from a dorm room at Harvard). Since then, the website has beat out tough competitors, like MySpace™, and now has more than 400 million users. It’s a case of spot-on timing, good design and listening to the community. Plus, Facebook is downright [...]

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