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Web.com and Network Solutions to Join Forces as Leader in SMB Online Marketing

Today we announced that we signed a definitive agreement to acquire Network Solutions, in a transaction that will make us the leading online marketing solutions company focused on small and medium-sized business. For those of you who are not familiar with Network Solutions, it is a leading provider of global domain name registration and complementary [...]

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Paid Search Ads

Why Do I Need a Paid Search Ad If I Rank Well Organically?

A common misconception small business owners have is that if they rank well organically in the search engine results, they do not need to allocate additional budget to a paid ad strategy. This may seem logical on the surface, but let’s face it, organic traffic is not free—you have to dedicate resources to ensuring that [...]

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eCommerce Shopping Experience

An Un-comforter-able Shopping (and Shipping) Experience

Many, many months ago, I was shopping at Kmart for some necessities, and as is usually the drill with me, I started to browse other departments—for all kinds of stuff that I really didn’t need and wasn’t shopping for in the first place. That’s when “the” comforter caught my eye. In all of its silvery, [...]

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eCommerce Product Descriptions

eCommerce Product Descriptions: Tips for Getting Noticed and Generating Sales

With the explosive growth of eCommerce, it’s easier than ever to put your small business offerings in front of a large group of prospective customers. Drop shippers make it easy to obtain a catalog of items that a merchant can sell, and they provide all of the images, product descriptions, and price points . . [...]

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PPC Ad Lessons from Ada

What My Dog Taught Me About PPC

I’m not usually a big impulse shopper, but when something catches my eye, I’ll stop and look at it more closely—whether it’s a wacky cereal box, crazy nail polish color, or my dog, Ada. Because online shopping is the only shopping I like to do, that was naturally the way I found Ada. I didn’t [...]

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