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Black Hat SEO

Search Engine Optimization: Avoid “Black Hat SEO” Tactics

by Patrick Hare on November 2, 2009 in search engine optimization

Search engines like Bing™, Google™, and Yahoo!® pride themselves on the accuracy of their information, and they’re focused on ensuring that search results return the most relevant websites. Therefore, it pays to be honest and straightforward when you’re presenting your site to the search engines.
Over the years, several webmasters and optimizers have found ways to [...]

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Reputation Management

Faced with Negative Blog Comments about Your Brand? Stay C.O.O.L.

by Alicia Magda on October 30, 2009 in social media

It’s not easy being a business owner. You dedicate your days and nights to managing your store, and you’ve certainly shed your share of sweat and tears to turn your business into a recognizable brand in your industry. Like most days, your alarm buzzes at 6 a.m., you wake up and turn on your computer, [...]

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PPC Account Structure

Organizing Your PPC Account

by Mackenzie McFarlane on October 28, 2009 in internet marketing

When you’re setting up a PPC account, there are general guidelines that you should follow to help your campaigns achieve success. It’s especially important that you understand the relationship between the different areas within a PPC account: the cost per click is affected by the quality score, which is affected by the click-through rate, which [...]

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Search Engine Results

Search-Engine-Friendly Website Design

by Don Keeton on October 26, 2009 in web design

In any informed discussion about website design, it’s not long before someone will refer to the importance of the Google™ algorithm in determining your website’s ranking. Algorithms are the rules that search engines use to rank online content.
Although Google does not publish the many variables that its algorithm uses to rank your website, it does [...]

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Small Business Loans

New Government Initiatives to Benefit Small Businesses

by Olga Gikas on October 23, 2009 in news

If you’ve been putting off making significant enhancements to your business because of financial concerns, President Obama’s recent proposal to increase small business lending might be just the news you’ve been waiting for. The president is proposing increasing the size of loans available through the Small Business Administration, as well as providing inexpensive capital to [...]

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