by Mackenzie McFarlane
on October 28, 2009
in internet marketing
When you’re setting up a PPC account, there are general guidelines that you should follow to help your campaigns achieve success. It’s especially important that you understand the relationship between the different areas within a PPC account: the cost per click is affected by the quality score, which is affected by the click-through rate, which [...]
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by Don Keeton
on October 26, 2009
in web design
In any informed discussion about website design, it’s not long before someone will refer to the importance of the Google™ algorithm in determining your website’s ranking. Algorithms are the rules that search engines use to rank online content.
Although Google does not publish the many variables that its algorithm uses to rank your website, it does [...]
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