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To help your business succeed in the online marketplace, our experts share insights on the latest industry trends, how-to scenarios, and the buzz of the moment. Join in ... and let us know what you think.

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Web.com and Network Solutions to Join Forces as Leader in SMB Online Marketing

by on August 3, 2011 in news

Today we announced that we signed a definitive agreement to acquire Network Solutions, in a transaction that will make us the leading online marketing solutions company focused on small and medium-sized business. For those of you who are not familiar with Network Solutions, it is a leading provider of global domain name registration and complementary [...]

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Paid Search Ads

Why Do I Need a Paid Search Ad If I Rank Well Organically?

by on August 1, 2011 in internet marketing

A common misconception small business owners have is that if they rank well organically in the search engine results, they do not need to allocate additional budget to a paid ad strategy. This may seem logical on the surface, but let’s face it, organic traffic is not free—you have to dedicate resources to ensuring that [...]

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eCommerce Shopping Experience

An Un-comforter-able Shopping (and Shipping) Experience

by on July 19, 2011 in ecommerce

Many, many months ago, I was shopping at Kmart for some necessities, and as is usually the drill with me, I started to browse other departments—for all kinds of stuff that I really didn’t need and wasn’t shopping for in the first place. That’s when “the” comforter caught my eye. In all of its silvery, [...]

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eCommerce Product Descriptions

eCommerce Product Descriptions: Tips for Getting Noticed and Generating Sales

by on June 27, 2011 in ecommerce

With the explosive growth of eCommerce, it’s easier than ever to put your small business offerings in front of a large group of prospective customers. Drop shippers make it easy to obtain a catalog of items that a merchant can sell, and they provide all of the images, product descriptions, and price points . . [...]

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PPC Ad Lessons from Ada

What My Dog Taught Me About PPC

by on May 27, 2011 in internet marketing

I’m not usually a big impulse shopper, but when something catches my eye, I’ll stop and look at it more closely—whether it’s a wacky cereal box, crazy nail polish color, or my dog, Ada. Because online shopping is the only shopping I like to do, that was naturally the way I found Ada. I didn’t [...]

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