by Mackenzie McFarlane
on October 6, 2009
in internet marketing
In recent years, search engines have made major strides in improving the quality of their content placements. As a result, advertisers who are reluctant to extend their pay-per-click (PPC) advertising to a content network are missing out on a significant opportunity.
For those new to PPC, a content network is essentially a network of relevant sites [...]
Read the Full Article |
by Jodi Craft
on September 22, 2009
in small business development
Whether you’re starting a new business or have been in business for a while, benchmarking your competition is an important means of ensuring that your business stays current with your pricing, products/services, promotion, and connection with your target market.
Knowing what your competitors are doing and how they are marketing and packaging their products or services [...]
Read the Full Article |
