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Website Design Tips

Website Design: Tips for Keeping Your Site Fresh and Appealing

by on September 23, 2010 in website design

Many small business owners still abide by the “set it and forget” philosophy of website design. As a result, their sites can begin to look stale or outdated compared to ones that are newer or frequently updated. Information on a website can become outdated for a number of reasons. You might be offering new services, [...]

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Email Marketing and List Segmentation

Improving Email Engagement with List Segmentation

by on August 11, 2010 in internet marketing

Achieving relevance in your email marketing efforts should be your number one priority. Why? Because email marketing is no longer a one-size-fits-all solution. It’s apples vs. oranges, hot dogs vs. hamburgers, and puppies vs. kittens. Your customers have needs and interests, and they want you to communicate with them based on those preferences. For example, [...]

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Website Strategy for the Holiday Buying Season

Are Those Sleigh Bells or Cash Register Bells?

by on August 3, 2010 in internet marketing

The Christmas buying season starts November 1, and if you’re not making plans today for the Christmas season, it may already be too late! Keep in mind: During the 2009 Christmas season, a record-breaking $27 billion was sold online—a 5% increase over 2008.* For many large companies, the holiday buying season never stops. Orders are [...]

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Website Listings on Search Engines

When Should I Expect to See My Website on Google?

by on June 28, 2010 in internet marketing

Whenever people build new websites, they hope to find themselves on Google, Yahoo!®, and Bing™ as quickly as possible. Unfortunately, having a site on the Internet does not guarantee search engine placement, even though the engines are very good at finding new sites and indexing them. As a new site owner, it’s easy to get [...]

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Facebook and Your Fan Base

7 Ways to Build Your Fan Base on Facebook

by on June 22, 2010 in social media

If your business has a presence on Facebook, then you’ve already taken the first step toward connecting with your current and potential customers on one of the most popular social networking sites to date. But to fully benefit from having a fan page on Facebook, you’ll need to actively engage your fans to maintain their [...]

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