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Facebook and Your Fan Base

7 Ways to Build Your Fan Base on Facebook

by on June 22, 2010 in social media

If your business has a presence on Facebook, then you’ve already taken the first step toward connecting with your current and potential customers on one of the most popular social networking sites to date. But to fully benefit from having a fan page on Facebook, you’ll need to actively engage your fans to maintain their [...]

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Email Marketing and Loyal Customers

Want to Build and Maintain a Loyal Customer Base? Try Email Marketing

by on June 18, 2010 in internet marketing

Building a loyal customer base is one of the most important aspects of operating a small business. Customers are essential to your success, and when you have a loyal buyer base, you benefit from a group of individuals who choose to purchase your products or services every time they need what it is you’re offering. [...]

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PPC Advertising on a Content Network

3 Steps for Setting Up a PPC Content Network Campaign

by on June 9, 2010 in internet marketing

Although it has been around for many years, the content network is still one of the most misunderstood areas of pay-per-click (PPC) advertising. Many advertisers make the mistake of setting up and managing content campaigns the same way they would manage a campaign on the search network. Because the various networks target users with different [...]

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eCommerce Marketing with PPC and SEO

eCommerce Marketing Strategy: Applying PPC Success to an SEO Campaign

by on June 3, 2010 in internet marketing

To generate revenue as quickly as possible, some eCommerce store owners begin their online marketing efforts focused on PPC advertising. Following their success in that channel, they use the revenue they’ve generated to support their SEO campaign, which entails a much longer term commitment. That scenario sets the stage for this article. So, you’ve mastered [...]

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PPC and Google Search Funnels

Understanding Customer Behavior with Google’s New AdWords Search Funnels

by on April 30, 2010 in internet marketing

The search engines provide advertisers with a variety of reports to help them increase the profitability of their PPC accounts. Recently, Google™ launched their new AdWords Search Funnels reporting to help advertisers better understand their customers’ search behavior. The Search Funnels reports provide insights about which keywords, ad groups, and campaigns are not only directly [...]

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