by Sara Toole
on November 5, 2009
in social media
As a small business owner, you may not often think about your brand . . . or you may think that branding is something that only big corporations need to worry about. But thanks to social media, the role of branding has changed. In today’s world, all businesses—even individuals—need to recognize the importance of managing [...]
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by Mackenzie McFarlane
on October 6, 2009
in internet marketing
In recent years, search engines have made major strides in improving the quality of their content placements. As a result, advertisers who are reluctant to extend their pay-per-click (PPC) advertising to a content network are missing out on a significant opportunity.
For those new to PPC, a content network is essentially a network of relevant sites [...]
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