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ecommerce website

Comparison Shopping Engine Buyer Survey

Using Buyer Surveys to Increase Sales on Comparison Shopping Engines

by on March 16, 2011 in ecommerce

If you’re submitting your products to comparison shopping engines (CSEs) and you haven’t implemented any of the buyer surveys, you’re missing out on some key opportunities for increasing product sales. Many of the paid CSEs—such as Shopzilla and PriceGrabber.com—offer a buyer survey that merchants can add to their order confirmation page. Once shoppers reach that [...]

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Connecting Email Marketing, SEO, and Social Media

Connecting Email Marketing, SEO, and Social Media for Online Success

by on November 11, 2010 in internet marketing

Connections . . . isn’t that what the world is all about? We’re on a continual quest to discover the places we fit into and the people we’ll reach out to. Online marketing is no different. With hundreds of millions of eCommerce websites out there in cyberspace, you need to connect with your potential customers, [...]

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Website Design and Duplicate Content

eCommerce Website Design: Avoiding Fallout from Duplicate Content

by on April 26, 2010 in website design

The SEO industry collectively shudders when the term “duplicate content” is uttered—which is why eCommerce website owners need to be aware of what duplicate content is, who it affects, and how it varies in terms of severity. So, What Exactly Is Duplicate Content? Duplicate content is simply the act of copying content from another website [...]

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eCommerce Website

Your Shopping Cart: It’s Not Just What You Sell, It’s What You Up-Sell

by on December 14, 2009 in ecommerce

The advent of online commerce marked a powerful evolutionary milestone in the way we do business. The Internet and the natural progression into online sales have allowed small companies and niche products to reach a global audience and be as, if not more, competitive than some larger retail companies. The lifeblood of any eCommerce website [...]

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eCommerce Website

With eCommerce . . . the “e” Stands for EVERYONE

by on October 13, 2009 in ecommerce

Earlier this year, Forrester Research reported that online retail sales could grow 13% to $176.9 billion by 2010. As a business owner, you should be asking yourself, “Where’s my piece of that pie?” Your opportunity to grow into a successful eCommerce business doesn’t mean you need to abandon your core brick-and-mortar store. It means you [...]

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