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ecommerce

eCommerce Product Descriptions

eCommerce Product Descriptions: Tips for Getting Noticed and Generating Sales

by on June 27, 2011 in ecommerce

With the explosive growth of eCommerce, it’s easier than ever to put your small business offerings in front of a large group of prospective customers. Drop shippers make it easy to obtain a catalog of items that a merchant can sell, and they provide all of the images, product descriptions, and price points . . [...]

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Comparison Shopping Engine Buyer Survey

Using Buyer Surveys to Increase Sales on Comparison Shopping Engines

by on March 16, 2011 in ecommerce

If you’re submitting your products to comparison shopping engines (CSEs) and you haven’t implemented any of the buyer surveys, you’re missing out on some key opportunities for increasing product sales. Many of the paid CSEs—such as Shopzilla and PriceGrabber.com—offer a buyer survey that merchants can add to their order confirmation page. Once shoppers reach that [...]

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Google Shopping and Optimized Product Listings

Google Shopping Tips: How to Optimize Your Product Listings

by on March 8, 2011 in ecommerce

One of my clients—a merchant from a flower store who manages her own Google Shopping data feed—recently asked me: “Why can’t I find my own products when I search on Google Shopping?” After doing a little detective work to uncover the answer for her, I realized that I had a few tips to share about [...]

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Mobile Marketing for PPC Campaigns

Mobile Marketing: Tips for Targeted PPC Campaigns

by on January 20, 2011 in internet marketing

You see it all the time. Hipsters, businesspeople, and grandparents alike are embarking on a new and useful trend: shopping on cell phones. Smartphones—including Androids, BlackBerrys, and iPhones—have become all the rage among various age groups because of easy Internet navigation and numerous applications available for download. So as more and more people start shopping [...]

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eCommerce and Comparison Shopping Engines

eCommerce Merchants: Optimizing Your Data Feed for Comparison Shopping Engines

by on November 23, 2010 in ecommerce

Online shoppers are smarter and savvier than ever when it comes to finding the lowest prices for the goods they want. And many of those online shoppers will be visiting the comparison shopping engines (CSEs) this holiday season to do their holiday shopping. So as an eCommerce merchant, it’s crucial that you understand some of [...]

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