Posts tagged as:

email marketing

Small Business Preparations for the Holiday Season

4 Tips for Preparing Your Business for the Holiday Season

While the holiday season is a great time to gain new customers and capture the attention of consumers, you’re also working nonstop to make sure your business is running at full capacity. Here’s a quick list of items that can make an impact this holiday season, but won’t tax your already limited time available as [...]

Read the Full Article  |  2 Comments

Connecting Email Marketing, SEO, and Social Media

Connecting Email Marketing, SEO, and Social Media for Online Success

Connections . . . isn’t that what the world is all about? We’re on a continual quest to discover the places we fit into and the people we’ll reach out to. Online marketing is no different. With hundreds of millions of eCommerce websites out there in cyberspace, you need to connect with your potential customers, [...]

Read the Full Article  |  11 Comments

Email Marketing and List Segmentation

Improving Email Engagement with List Segmentation

Achieving relevance in your email marketing efforts should be your number one priority. Why? Because email marketing is no longer a one-size-fits-all solution. It’s apples vs. oranges, hot dogs vs. hamburgers, and puppies vs. kittens. Your customers have needs and interests, and they want you to communicate with them based on those preferences. For example, [...]

Read the Full Article  |  Leave a Comment

Facebook and Your Fan Base

7 Ways to Build Your Fan Base on Facebook

If your business has a presence on Facebook, then you’ve already taken the first step toward connecting with your current and potential customers on one of the most popular social networking sites to date. But to fully benefit from having a fan page on Facebook, you’ll need to actively engage your fans to maintain their [...]

Read the Full Article  |  5 Comments