by Olga Gikas
on October 16, 2009
in internet marketing
Since the competition for your subscribers’ eyeballs often begins in their inbox, if your subject line doesn’t grab them, it doesn’t matter how strong the communication’s content is. While email is a relatively inexpensive and potentially effective marketing channel, it can be discouraging to lose your subscribers before they even open up your message.
If you’re [...]
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by Jodi Craft
on September 22, 2009
in small business development
Whether you’re starting a new business or have been in business for a while, benchmarking your competition is an important means of ensuring that your business stays current with your pricing, products/services, promotion, and connection with your target market.
Knowing what your competitors are doing and how they are marketing and packaging their products or services [...]
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