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eCommerce and Comparison Shopping Engines

eCommerce Merchants: Optimizing Your Data Feed for Comparison Shopping Engines

Online shoppers are smarter and savvier than ever when it comes to finding the lowest prices for the goods they want. And many of those online shoppers will be visiting the comparison shopping engines (CSEs) this holiday season to do their holiday shopping. So as an eCommerce merchant, it’s crucial that you understand some of [...]

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Website Strategy for the Holiday Buying Season

Are Those Sleigh Bells or Cash Register Bells?

The Christmas buying season starts November 1, and if you’re not making plans today for the Christmas season, it may already be too late! Keep in mind: During the 2009 Christmas season, a record-breaking $27 billion was sold online—a 5% increase over 2008.* For many large companies, the holiday buying season never stops. Orders are [...]

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Google Maps and Your Local Business Listing

Claiming Your Local Business Listing on the Search Engines

If you run a local business and you haven’t claimed your local business listing on the three mainstream search engines (Google™, Bing™, and Yahoo!®), then read on. Claiming your listing is free and easy to accomplish. So why should you do this? Search engines like Google are committed to making the search for local goods and [...]

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Olympic Curling and eCommerce

Olympic Fashionistas . . . with Pants Fit for a King

Have you been following the Olympic Games this year? My kids and I have enjoyed them immensely—watching Apollo Ohno and Shaun White has been particularly enjoyable. Unlike the Summer Games, though, the Winter Games seem to provide numerous instances of people crashing, spinning, or falling. These athletes remind us time and again that many of [...]

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