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Paid Search Ads

Why Do I Need a Paid Search Ad If I Rank Well Organically?

A common misconception small business owners have is that if they rank well organically in the search engine results, they do not need to allocate additional budget to a paid ad strategy. This may seem logical on the surface, but let’s face it, organic traffic is not free—you have to dedicate resources to ensuring that [...]

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eCommerce Product Descriptions

eCommerce Product Descriptions: Tips for Getting Noticed and Generating Sales

With the explosive growth of eCommerce, it’s easier than ever to put your small business offerings in front of a large group of prospective customers. Drop shippers make it easy to obtain a catalog of items that a merchant can sell, and they provide all of the images, product descriptions, and price points . . [...]

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PPC Ad Lessons from Ada

What My Dog Taught Me About PPC

I’m not usually a big impulse shopper, but when something catches my eye, I’ll stop and look at it more closely—whether it’s a wacky cereal box, crazy nail polish color, or my dog, Ada. Because online shopping is the only shopping I like to do, that was naturally the way I found Ada. I didn’t [...]

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Mobile Marketing for PPC Campaigns

Mobile Marketing: Tips for Targeted PPC Campaigns

You see it all the time. Hipsters, businesspeople, and grandparents alike are embarking on a new and useful trend: shopping on cell phones. Smartphones—including Androids, BlackBerrys, and iPhones—have become all the rage among various age groups because of easy Internet navigation and numerous applications available for download. So as more and more people start shopping [...]

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eCommerce and Comparison Shopping Engines

eCommerce Merchants: Optimizing Your Data Feed for Comparison Shopping Engines

Online shoppers are smarter and savvier than ever when it comes to finding the lowest prices for the goods they want. And many of those online shoppers will be visiting the comparison shopping engines (CSEs) this holiday season to do their holiday shopping. So as an eCommerce merchant, it’s crucial that you understand some of [...]

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