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PPC Campaigns

How to Write Converting Ad Copy to Boost the Return of Your PPC Campaigns

by Mackenzie McFarlane on November 19, 2009 in internet marketing

When running pay-per-click (PPC) campaigns, the ad copy serves as the filter that funnels visitors to your site. Since PPC advertisers pay “per click,” it’s important to ensure that you are attracting visitors that are most likely to convert. In order to help you fine-tune your campaigns and drive more relevant traffic to your site, [...]

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Business Website SEO

Six Proven Ways to Improve the SEO of Your Small Business Website

by Patrick Hare on November 6, 2009 in search engine optimization

Small Business websites can gain additional exposure, traffic, and sales by using Search Engine Optimization (SEO). In a nutshell, SEO involves making improvements to your website in order to get good rankings in search engines like Google™, Bing™, and Yahoo!®. For people who are still in the design phase on their sites, and people who [...]

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Black Hat SEO

Search Engine Optimization: Avoid “Black Hat SEO” Tactics

by Patrick Hare on November 2, 2009 in search engine optimization

Search engines like Bing™, Google™, and Yahoo!® pride themselves on the accuracy of their information, and they’re focused on ensuring that search results return the most relevant websites. Therefore, it pays to be honest and straightforward when you’re presenting your site to the search engines.
Over the years, several webmasters and optimizers have found ways to [...]

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PPC Account Structure

Organizing Your PPC Account

by Mackenzie McFarlane on October 28, 2009 in internet marketing

When you’re setting up a PPC account, there are general guidelines that you should follow to help your campaigns achieve success. It’s especially important that you understand the relationship between the different areas within a PPC account: the cost per click is affected by the quality score, which is affected by the click-through rate, which [...]

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Search Engine Results

Search-Engine-Friendly Website Design

by Don Keeton on October 26, 2009 in web design

In any informed discussion about website design, it’s not long before someone will refer to the importance of the Google™ algorithm in determining your website’s ranking. Algorithms are the rules that search engines use to rank online content.
Although Google does not publish the many variables that its algorithm uses to rank your website, it does [...]

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