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Page Previews and Website Traffic

Page Preview: Looking Good Before People Even Get to Your Website

by on October 21, 2010 in website design

If your website is unappealing in a thumbnail view, people might ignore your site before they even click on a link to it. But with an effective preview of your site, you have an opportunity to increase your website traffic and the dollars that the traffic generates. How good does your website look in miniature? [...]

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SEO and Shopping Online

Shopping SEO Style: How Other People’s Searches Affect What You Find

by on September 9, 2010 in search engine optimization

I consider myself a “comfortable online shopper.” As long as the site I’m shopping on looks reputable, I have no issue with typing in my credit card number and clicking away, assured that everything will go as planned. And for the most part, shopping online has been an enjoyable experience for me. It’s also one [...]

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Yahoo! and Microsoft Search Alliance

Yahoo! Marries Bing: Just Googly Eyes, or Will Google Still Take First Prize?

by on August 20, 2010 in internet marketing

Unless you’ve been hibernating during the past several months, you know that Yahoo!® and Bing™ are joining forces for search. What you may not realize, however, is that this change affects both sponsored results and natural, or organic, rankings. Ultimately, Bing will be feeding all of the search results to Bing.com as well as to [...]

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SEO Keyword Research

Effective SEO Keyword Research Is Like Writing a Great Novel

by on August 6, 2010 in search engine optimization

Search engine optimization, or SEO, is a buzzword that’s permeating the world of business. My followers on Twitter are frequently asking me if I’d like them to handle my SEO, and when I log into my Gmail account, I often see “Ads by Google” that are offering me links to SEO services. Clearly, this industry [...]

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Website Strategy for the Holiday Buying Season

Are Those Sleigh Bells or Cash Register Bells?

by on August 3, 2010 in internet marketing

The Christmas buying season starts November 1, and if you’re not making plans today for the Christmas season, it may already be too late! Keep in mind: During the 2009 Christmas season, a record-breaking $27 billion was sold online—a 5% increase over 2008.* For many large companies, the holiday buying season never stops. Orders are [...]

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