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marketing strategy

eCommerce Marketing with PPC and SEO

eCommerce Marketing Strategy: Applying PPC Success to an SEO Campaign

by on June 3, 2010 in internet marketing

To generate revenue as quickly as possible, some eCommerce store owners begin their online marketing efforts focused on PPC advertising. Following their success in that channel, they use the revenue they’ve generated to support their SEO campaign, which entails a much longer term commitment. That scenario sets the stage for this article. So, you’ve mastered [...]

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Social Media

Social Media: Yep, It’s World-of-Mouth Marketing Now

by on September 25, 2009 in social media

The statistics that were compiled for a recent post (and video) on the Socialnomics blog undeniably proclaim the powerful reach and draw of social media, which have tipped the traditional push-and-pull paradigm in marketing toward a new one that puts consumers comfortably and determinedly at the helm of control. So what does this mean for [...]

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Competition Benchmarking

Benchmarking the Competition

by on September 22, 2009 in small business development

Whether you’re starting a new business or have been in business for a while, benchmarking your competition is an important means of ensuring that your business stays current with your pricing, products/services, promotion, and connection with your target market. Knowing what your competitors are doing and how they are marketing and packaging their products or [...]

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