by Sara Toole
on September 25, 2009
in social media
The statistics that were compiled for a recent post (and video) on the Socialnomics blog undeniably proclaim the powerful reach and draw of social media, which have tipped the traditional push-and-pull paradigm in marketing toward a new one that puts consumers comfortably and determinedly at the helm of control.
So what does this mean for marketers? [...]
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by Jodi Craft
on September 22, 2009
in small business development
Whether you’re starting a new business or have been in business for a while, benchmarking your competition is an important means of ensuring that your business stays current with your pricing, products/services, promotion, and connection with your target market.
Knowing what your competitors are doing and how they are marketing and packaging their products or services [...]
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