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Toyota and Branding

When a Brand Rests on Its Laurels . . . the Rest Could Be History

In 1983, I was driving my first car, a used Datsun 210. I stopped at a 7-ElevenĀ® to get a Diet CokeĀ® . . . came back to the car, and put the gears into reverse . . . David Bowie music blasting as usual. But what happened in that moment was not usual at [...]

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