by Jodi Craft
on September 22, 2009
in small business development
Whether you’re starting a new business or have been in business for a while, benchmarking your competition is an important means of ensuring that your business stays current with your pricing, products/services, promotion, and connection with your target market.
Knowing what your competitors are doing and how they are marketing and packaging their products or services [...]
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by Patrick Hare
on September 14, 2009
in internet marketing
Online marketing, which is broadly defined as “the marketing of products or services over the Internet” is an all-encompassing term for the many ways people present their businesses and themselves on the World Wide Web. Most of the time, the goal is to make money by sending traffic to websites, but online marketing can also [...]
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