Posts tagged as:

pay-per-click

PPC Ad Lessons from Ada

What My Dog Taught Me About PPC

I’m not usually a big impulse shopper, but when something catches my eye, I’ll stop and look at it more closely—whether it’s a wacky cereal box, crazy nail polish color, or my dog, Ada. Because online shopping is the only shopping I like to do, that was naturally the way I found Ada. I didn’t [...]

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Mobile Marketing for PPC Campaigns

Mobile Marketing: Tips for Targeted PPC Campaigns

You see it all the time. Hipsters, businesspeople, and grandparents alike are embarking on a new and useful trend: shopping on cell phones. Smartphones—including Androids, BlackBerrys, and iPhones—have become all the rage among various age groups because of easy Internet navigation and numerous applications available for download. So as more and more people start shopping [...]

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Yahoo! and Microsoft Search Alliance

Yahoo! Marries Bing: Just Googly Eyes, or Will Google Still Take First Prize?

Unless you’ve been hibernating during the past several months, you know that Yahoo!® and Bing™ are joining forces for search. What you may not realize, however, is that this change affects both sponsored results and natural, or organic, rankings. Ultimately, Bing will be feeding all of the search results to Bing.com as well as to [...]

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PPC Advertising on a Content Network

3 Steps for Setting Up a PPC Content Network Campaign

Although it has been around for many years, the content network is still one of the most misunderstood areas of pay-per-click (PPC) advertising. Many advertisers make the mistake of setting up and managing content campaigns the same way they would manage a campaign on the search network. Because the various networks target users with different [...]

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