Posts tagged as:

pay-per-click

PPC Campaigns

How to Write Converting Ad Copy to Boost the Return of Your PPC Campaigns

When running pay-per-click (PPC) campaigns, the ad copy serves as the filter that funnels visitors to your site. Since PPC advertisers pay “per click,” it’s important to ensure that you are attracting visitors that are most likely to convert. In order to help you fine-tune your campaigns and drive more relevant traffic to your site, [...]

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PPC Content Networks

Advertising on Pay-Per-Click Content Networks

In recent years, search engines have made major strides in improving the quality of their content placements. As a result, advertisers who are reluctant to extend their pay-per-click (PPC) advertising to a content network are missing out on a significant opportunity.
For those new to PPC, a content network is essentially a network of relevant sites [...]

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Business Website

Why You Need a Website: Let Us Count the Ways . . .

Can you think of any successful business that doesn’t have a website? There’s a reason why they all have one, just as there is a reason why they are successful. It’s not just large, successful businesses who have sites anymore; increasing numbers of small and medium-sized businesses are reaping the benefits of having an online [...]

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Online Marketing Campaign

5 Campaign-Killing Mistakes

If you’re like most small business owners, you probably wear a variety of hats in your business. Chances are that while juggling multiple tasks, the role of pay-per-click specialist usually falls at the bottom of your priority list. When analyzing PPC accounts, we tend to find that most advertisers make the same common mistakes. If [...]

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