by Mackenzie McFarlane
on November 19, 2009
in internet marketing
When running pay-per-click (PPC) campaigns, the ad copy serves as the filter that funnels visitors to your site. Since PPC advertisers pay “per click,” it’s important to ensure that you are attracting visitors that are most likely to convert. In order to help you fine-tune your campaigns and drive more relevant traffic to your site, [...]
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by Mackenzie McFarlane
on September 14, 2009
in internet marketing
If you’re like most small business owners, you probably wear a variety of hats in your business. Chances are that while juggling multiple tasks, the role of pay-per-click specialist usually falls at the bottom of your priority list. When analyzing PPC accounts, we tend to find that most advertisers make the same common mistakes. If [...]
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