Posts tagged as:

ppc campaign

PPC Ad Lessons from Ada

What My Dog Taught Me About PPC

I’m not usually a big impulse shopper, but when something catches my eye, I’ll stop and look at it more closely—whether it’s a wacky cereal box, crazy nail polish color, or my dog, Ada. Because online shopping is the only shopping I like to do, that was naturally the way I found Ada. I didn’t [...]

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Mobile Marketing for PPC Campaigns

Mobile Marketing: Tips for Targeted PPC Campaigns

You see it all the time. Hipsters, businesspeople, and grandparents alike are embarking on a new and useful trend: shopping on cell phones. Smartphones—including Androids, BlackBerrys, and iPhones—have become all the rage among various age groups because of easy Internet navigation and numerous applications available for download. So as more and more people start shopping [...]

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Yahoo! and Microsoft Search Alliance

Yahoo! Marries Bing: Just Googly Eyes, or Will Google Still Take First Prize?

Unless you’ve been hibernating during the past several months, you know that Yahoo!® and Bing™ are joining forces for search. What you may not realize, however, is that this change affects both sponsored results and natural, or organic, rankings. Ultimately, Bing will be feeding all of the search results to Bing.com as well as to [...]

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eCommerce Marketing with PPC and SEO

eCommerce Marketing Strategy: Applying PPC Success to an SEO Campaign

To generate revenue as quickly as possible, some eCommerce store owners begin their online marketing efforts focused on PPC advertising. Following their success in that channel, they use the revenue they’ve generated to support their SEO campaign, which entails a much longer term commitment. That scenario sets the stage for this article. So, you’ve mastered [...]

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