by Mackenzie McFarlane
on March 8, 2010
in internet marketing
At Web.com, we pride ourselves in being a results-driven organization. When managing pay-per-click (PPC) campaigns for our clients, we work to understand our clients’ goals to determine the best course of action to achieve those goals. While driving traffic is always one of our primary objectives, our key focus is in driving “conversions.” Most advertisers [...]
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by Mackenzie McFarlane
on January 15, 2010
in internet marketing
One of the crucial components of a pay-per-click (PPC) campaign is the landing page that visitors are taken to when clicking on an ad. Since the landing page can significantly affect the conversion rate of a campaign, we recommend that advertisers take time to optimize and test their landing pages. Here are a few of [...]
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