by Mackenzie McFarlane
on October 6, 2009
in internet marketing
In recent years, search engines have made major strides in improving the quality of their content placements. As a result, advertisers who are reluctant to extend their pay-per-click (PPC) advertising to a content network are missing out on a significant opportunity. For those new to PPC, a content network is essentially a network of relevant [...]
Read the Full Article |
by Mackenzie McFarlane
on September 14, 2009
in internet marketing
If you’re like most small business owners, you probably wear a variety of hats in your business. Chances are that while juggling multiple tasks, the role of pay-per-click specialist usually falls at the bottom of your priority list. When analyzing PPC accounts, we tend to find that most advertisers make the same common mistakes. If [...]
Read the Full Article |
