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search engine marketing

Website Strategy for the Holiday Buying Season

Are Those Sleigh Bells or Cash Register Bells?

by on August 3, 2010 in internet marketing

The Christmas buying season starts November 1, and if you’re not making plans today for the Christmas season, it may already be too late! Keep in mind: During the 2009 Christmas season, a record-breaking $27 billion was sold online—a 5% increase over 2008.* For many large companies, the holiday buying season never stops. Orders are [...]

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Internet Marketing Tools

Internet Marketing Tools: How to Market Your Website

by on May 11, 2010 in internet marketing

Getting qualified traffic to your website can be more of a challenge than building the website itself. While there are plenty of free and cheap website design templates that can give you a professional online presence, the marketing side of the Web is much tougher to master. You can get traffic from other websites, search [...]

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Search Engine Optimization Tips

Search Engine Optimization: 7 Proven Steps (Plus a Bonus Tip!)

by on March 19, 2010 in search engine optimization

You don’t always need to invest in high-end search engine marketing services to get found on Google™, Yahoo!®, and Bing™. In fact, many small businesses only need to follow a few basic steps to get discovered by search engines. The practice of getting higher rankings for your website is known as “search engine optimization,” or [...]

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Small Business and Optimism

An Economic Antidepressant for Small Business Owners?

by on February 19, 2010 in small business development

Every time I turn on the TV these days, I’m met by the “depression hurts” piano chords of the Cymbalta® commercial. Depression is big business these days, so I don’t necessarily blame Eli Lilly, Cymbalta’s maker, for promoting a pill to every demographic imaginable. The fact that it can also cause headaches, nausea, and yes, [...]

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Online Marketing

What Is Online Marketing?

by on September 14, 2009 in internet marketing

Online marketing, which is broadly defined as “the marketing of products or services over the Internet” is an all-encompassing term for the many ways people present their businesses and themselves on the World Wide Web. Most of the time, the goal is to make money by sending traffic to websites, but online marketing can also [...]

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