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search engine optimization

Paid Search Ads

Why Do I Need a Paid Search Ad If I Rank Well Organically?

by on August 1, 2011 in internet marketing

A common misconception small business owners have is that if they rank well organically in the search engine results, they do not need to allocate additional budget to a paid ad strategy. This may seem logical on the surface, but let’s face it, organic traffic is not free—you have to dedicate resources to ensuring that [...]

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Connecting Email Marketing, SEO, and Social Media

Connecting Email Marketing, SEO, and Social Media for Online Success

by on November 11, 2010 in internet marketing

Connections . . . isn’t that what the world is all about? We’re on a continual quest to discover the places we fit into and the people we’ll reach out to. Online marketing is no different. With hundreds of millions of eCommerce websites out there in cyberspace, you need to connect with your potential customers, [...]

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Bing and Yahoo! Search Engine Results

Get Ready for Bing Results on Yahoo!

by on August 18, 2010 in search engine optimization

If you monitor search engine traffic to your website, you may notice a distinct change in the coming weeks. Bing™ is set to start delivering results for Yahoo!® searches, and this is going to have an impact on anyone who gets visitors from either of these search engines. When the transition is complete, you’re still [...]

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SEO Keyword Research

Effective SEO Keyword Research Is Like Writing a Great Novel

by on August 6, 2010 in search engine optimization

Search engine optimization, or SEO, is a buzzword that’s permeating the world of business. My followers on Twitter are frequently asking me if I’d like them to handle my SEO, and when I log into my Gmail account, I often see “Ads by Google” that are offering me links to SEO services. Clearly, this industry [...]

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