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search engine optimization

SEO Keyword Research

Effective SEO Keyword Research Is Like Writing a Great Novel

by on August 6, 2010 in search engine optimization

Search engine optimization, or SEO, is a buzzword that’s permeating the world of business. My followers on Twitter are frequently asking me if I’d like them to handle my SEO, and when I log into my Gmail account, I often see “Ads by Google” that are offering me links to SEO services. Clearly, this industry [...]

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Website Strategy for the Holiday Buying Season

Are Those Sleigh Bells or Cash Register Bells?

by on August 3, 2010 in internet marketing

The Christmas buying season starts November 1, and if you’re not making plans today for the Christmas season, it may already be too late! Keep in mind: During the 2009 Christmas season, a record-breaking $27 billion was sold online—a 5% increase over 2008.* For many large companies, the holiday buying season never stops. Orders are [...]

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Google Mayday Update and SEO

Did the Google Mayday Update Sink Your Search Engine Traffic or Rescue It?

by on June 7, 2010 in search engine optimization

Sources in the world of search engine optimization (SEO) will tell you that Google makes up to 500 updates to its algorithm every year. The Google algorithm is essentially a complex set of rules that determine which websites get to be at the top of search results, and which ones end up on pages two [...]

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eCommerce Marketing with PPC and SEO

eCommerce Marketing Strategy: Applying PPC Success to an SEO Campaign

by on June 3, 2010 in internet marketing

To generate revenue as quickly as possible, some eCommerce store owners begin their online marketing efforts focused on PPC advertising. Following their success in that channel, they use the revenue they’ve generated to support their SEO campaign, which entails a much longer term commitment. That scenario sets the stage for this article. So, you’ve mastered [...]

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SEO and Website Redesign

6 Steps to Minimizing SEO Impact During a Website Redesign

by on May 24, 2010 in search engine optimization

You’ve likely heard the old maxim: “Do it right the first time—it takes less time than having to do it over.” This sentiment rings loud and clear when it comes to your search engine optimization (SEO), and if you’re a website owner who redesigned a site, sent it live, and then decided to learn about [...]

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