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search engines

Small Business Preparations for the Holiday Season

4 Tips for Preparing Your Business for the Holiday Season

While the holiday season is a great time to gain new customers and capture the attention of consumers, you’re also working nonstop to make sure your business is running at full capacity. Here’s a quick list of items that can make an impact this holiday season, but won’t tax your already limited time available as [...]

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Paid Search Ads

Why Do I Need a Paid Search Ad If I Rank Well Organically?

A common misconception small business owners have is that if they rank well organically in the search engine results, they do not need to allocate additional budget to a paid ad strategy. This may seem logical on the surface, but let’s face it, organic traffic is not free—you have to dedicate resources to ensuring that [...]

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Facebook Company Pages and Business Websites

Are Facebook Company Pages Replacing Business Websites?

A debate is brewing among traditional website firms and social media experts about whether business websites are still necessary in light of the rise of Facebook Company Pages. At the recent ILM (Interactive Local Media) East conference, keynote speaker Maz Sharafi, Facebook’s Senior Manager of Local Monetization, cut to the chase, asserting that with the [...]

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Web Pages and Spammy Content

Does Your Web Page Look Spammy?

To maintain its credibility and ensure repeat visits, Google is always trying to improve the results it delivers to users. As part of their work to enhance the customer experience, engineers at Google have been working to identify the types of pages that appear to be “spammy,” or that are not sufficiently relevant to any [...]

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eCommerce and Comparison Shopping Engines

eCommerce Merchants: Optimizing Your Data Feed for Comparison Shopping Engines

Online shoppers are smarter and savvier than ever when it comes to finding the lowest prices for the goods they want. And many of those online shoppers will be visiting the comparison shopping engines (CSEs) this holiday season to do their holiday shopping. So as an eCommerce merchant, it’s crucial that you understand some of [...]

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