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social media

Social Media and Branding

Social Media: Giving Small Businesses and Consumers Something to Talk About

by Olga Gikas on November 13, 2009 in social media

You can’t watch a news show or read a periodical or blog without someone weighing in on the value of social media. If you’re not sure what to do, you have plenty of company. A recent Citibank/GfK Roper study found that 76% of small businesses find that social networks aren’t helping them grow their businesses. [...]

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Social Media Branding

Using Social Media to Manage Your Brand

by Sara Toole on November 5, 2009 in social media

As a small business owner, you may not often think about your brand . . . or you may think that branding is something that only big corporations need to worry about. But thanks to social media, the role of branding has changed. In today’s world, all businesses—even individuals—need to recognize the importance of managing [...]

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Web.com on Twitter

Twitter . . . Should You Join the Flock?

by Lisa Anteau on October 9, 2009 in social media

By now, you know all about the tweeting masses that are making the most of the microblogging sensation. Everywhere you turn—from the television to the corner store—everyone is talking about “social media,” and Twitter is often a focal point in those discussions. Many businesses may wonder how they can benefit from Twitter and use it [...]

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Visibility Online

Online Visibility: The Great Equalizer for Small Businesses

by Olga Gikas on October 8, 2009 in internet marketing

It wasn’t that long ago that a small business just starting out couldn’t dream of outselling a large, established competitor. Back then, it took a lot of time, money, and patience to build a business. Start-ups had their work cut out for them, just trying to equal the sales of the Goliaths in their space. [...]

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Web.com on Facebook

Facebook for Your Online Success

by Sara Toole on October 2, 2009 in social media

Facebook has become an integral part of the digital culture: over 300 million people presently share photos, post anecdotes and share ‘what’s on their mind’ in the context of their own personal community. Facebook offers an unprecedented opportunity for people to stay connected with family and friends—often long-lost—on a daily basis.
In the past year, Facebook [...]

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