Connections . . . isn’t that what the world is all about? We’re on a continual quest to discover the places we fit into and the people we’ll reach out to.

Online marketing is no different. With hundreds of […]

You’ve likely heard the old maxim: “Do it right the first time—it takes less time than having to do it over.” This sentiment rings loud and clear when it comes to your search engine optimization (SEO), and if […]

The SEO industry collectively shudders when the term “duplicate content” is uttered—which is why eCommerce website owners need to be aware of what duplicate content is, who it affects, and how it varies in terms […]

Measuring the success of your SEO campaign is no easy feat. With so many metrics to consider—keyword rankings, PageRank™, number of indexed pages, traffic statistics . . . the list goes on and on—you might find […]

If you’ve been reading up on ways to increase the number of links to your website, you’ve probably stumbled across the term “link bait.” As deceptive as that term sounds, link bait actually refers to any content […]

You can’t have a valid discussion about search engine optimization (SEO) without addressing link building. As I said in my post on Monday, there are many recommended tactics being promoted online, such as […]

Link building can be one of the most difficult, and yet potentially most rewarding, aspects of a search engine optimization (SEO) campaign. You’ll find tons of link-building information online, but weeding out the […]

It’s not easy being a business owner. You dedicate your days and nights to managing your store, and you’ve certainly shed your share of sweat and tears to turn your business into a recognizable brand in your […]