For anyone in the B2B (business-to-business) space, a great way to build your customer base is to speak at conferences. But not the conferences related to what you do.

Let’s say you have a corporate IT management […]

Recently we talked with Patsy O’Connor about the state of QR codes for marketing, and asked him what he thought businesses should and should not do. We’ve been using QR codes, both as consumers and marketers, as […]

Patsy O’Connor knows QR codes better than most people. The owner/founder of CustomQRCodes.com is an evangelist for getting businesses to embrace the short code in their mobile marketing and promotion campaigns. I […]

Using Facebook for a B2B (business-to-business) operation can be rather tricky. For one thing, your potential clients may not think to use Facebook for business. For another, they may work for organizations where […]

If you’re a social media user, even a casual one, you have no doubt heard of Google+ (pronounced Google Plus). If you haven’t, it’s basically a social network that was supposed to compete with Facebook. It hasn’t, […]

When I first started my business, I had plenty of advice on what to do and not to do. Some of these lessons came later rather than sooner, mostly because I learned them the hard way, but they were important […]

For a lot of people who are having trouble finding a job, starting a business may be a smart choice for keeping your skills sharp, staying involved in your industry, and possibly even launching a new career. But […]

You may be wondering what has everyone’s hearts aflutter about Twitter, but it’s one of the fastest growing social networks available. Twitter lets you do a few very important things in reaching potential […]

LinkedIn can be an important part of your business, whether you’re in a B2B (business-to-business) or B2C (business-to-consumer) operation. Here are three ways you can use the professional network in your own […]

Starting a business can be tough, which is why you need to work with people you can trust, starting with your accountant. The person counting and handling your money needs to be one of your most trustworthy […]

When you’re looking for a web marketing partner, it’s important that you pick someone who actually knows what they’re doing. There are a lot of people out there calling themselves web marketing experts, when in […]

If you want to set up a business website, here are a few things you need to know to make it a success. These are five things we tell our customers whenever they want a new website.

1. Select an easy to remember, […]

Blogging can be one of the easiest and most effective ways to promote your business, because it serves a number of different purposes. Basically, you blog to “win search” (to rank high in search engine results) […]

Hopefully after reading our short series on mobile marketing, you’re convinced to give this a try and promote your business through mobile channels, like mobile search, smartphones, and tablets. Here are four […]

We’ve already talked about some of the mobile stats in previous posts, and hopefully you understand how big the mobile market is. But here are some additional insights and wisdom about why mobile shopping and […]

A mobile website is more than just a smaller version of your regular website. It’s a website that is designed and laid out to specifically work on a smartphone or tablet. While smartphones and tablets are […]

Mobile marketing continues to grow as smartphone adoption increases, but a lot of companies are failing to capitalize on this growing opportunity. This leaves the door wide open for forward-thinking business […]

While this is not an exhaustive guide by any means — there are several very thick books on the subject — our hope is that we can give you a place to start, some ideas you can start implementing, and some […]

We’ve already shared four secrets with promoting your business online. And the world is filled with enough books on the subject, you could start a library, so those four tips are like that tiny first bite of an […]

In a previous article, we talked about four things businesses can do to help their social media marketing. We mentioned blogging, Twitter, and Facebook Pages as some of the best tools you can use for social media […]