What steps will merchants need to take when it comes to the new Google Shopping? First, you’ll need to feed products to Google so they’ll be available to use with the Product Listing Ads. Second, you’ll need to […]

Listing your products on comparison shopping engines (or CSEs) can be an effective way to find qualified buyers. But knowing which of the CSEs are best suited for your online store can sometimes be a […]

Search engine optimization, or SEO, is a powerful tool for any online marketing strategy. So as more small businesses—including your competitors—promote their products and services on the Web, it’s more important […]

Autoresponders are an excellent tool for small business owners who want to distinguish themselves from their competition by providing outstanding customer service. Starting with a thank-you note for an initial […]

Google’s recent announcement about their plans to convert Google Shopping from a free comparison shopping engine (CSE) to a paid service has created concern and confusion among many eCommerce merchants. While the […]

Google’s in the midst of eliminating the free product listing model in their Shopping section, and they’re replacing it with a new cost-per-click model. What will these changes mean to eCommerce merchants?

In a […]

A quick and easy way to start driving customers to your eCommerce website is with pay-per-click (PPC) advertising. Any small business owner can contract directly with one of the search engines and bid on keywords. […]