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Mackenzie McFarlane wrote a new post, 3 Steps for Setting Up a PPC Content Network Campaign 2 years, 11 months ago
Although it has been around for many years, the content network is still one of the most misunderstood areas of pay-per-click (PPC) advertising. Many advertisers make the mistake of setting up and managing content […] -
Mackenzie McFarlane wrote a new post, Understanding Customer Behavior with Google’s New AdWords Search Funnels 3 years ago
The search engines provide advertisers with a variety of reports to help them increase the profitability of their PPC accounts. Recently, Google™ launched their new AdWords Search Funnels reporting to help […] -
Mackenzie McFarlane wrote a new post, Optimizing Your Google PPC Account in 15 Minutes 3 years, 1 month ago
Because you probably wear many hats in your day-to-day operations as a business owner, it might be difficult to find the time to manage your Google™ pay-per-click (or PPC) account. To that end, we’ve highlighted 3 […] -
Mackenzie McFarlane wrote a new post, New Google AdWords Ad Formats 3 years, 2 months ago
Google™ recently launched several new ad formats that provide additional opportunities for Google AdWords advertisers to increase the visibility of their ads. As most advertisers know, the competitiveness of the […] -
Mackenzie McFarlane wrote a new post, The Paradigm Shift: From Clicks to Conversions 3 years, 2 months ago
At Web.com, we pride ourselves in being a results-driven organization. When managing pay-per-click (PPC) campaigns for our clients, we work to understand our clients’ goals to determine the best course of action […] -
Mackenzie McFarlane wrote a new post, Improving Conversion Rates Through Landing Page Optimization 3 years, 4 months ago
One of the crucial components of a pay-per-click (PPC) campaign is the landing page that visitors are taken to when clicking on an ad. Since the landing page can significantly affect the conversion rate of a […] -
Mackenzie McFarlane wrote a new post, 5 Pay-Per-Click Trends to Watch in 2010 3 years, 5 months ago
As we near the end of 2009, many pay-per-click (PPC) advertisers are wondering what trends they can expect to see in 2010. Here at Web.com, we always try to be proactive and prepare our client accounts for future […] -
Mackenzie McFarlane wrote a new post, How to Write Converting Ad Copy to Boost the Return of Your PPC Campaigns 3 years, 6 months ago
When running pay-per-click (PPC) campaigns, the ad copy serves as the filter that funnels visitors to your site. Since PPC advertisers pay “per click,” it’s important to ensure that you are attracting visitors […] -
Mackenzie McFarlane wrote a new post, Organizing Your PPC Account 3 years, 6 months ago
When you’re setting up a PPC account, there are general guidelines that you should follow to help your campaigns achieve success. It’s especially important that you understand the relationship between the […] -
Mackenzie McFarlane wrote a new post, Advertising on Pay-Per-Click Content Networks 3 years, 7 months ago
In recent years, search engines have made major strides in improving the quality of their content placements. As a result, advertisers who are reluctant to extend their pay-per-click (PPC) advertising to a content […] -
Mackenzie McFarlane wrote a new post, 5 Campaign-Killing Mistakes 3 years, 8 months ago
If you’re like most small business owners, you probably wear a variety of hats in your business. Chances are that while juggling multiple tasks, the role of pay-per-click specialist usually falls at the bottom of […]
