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Olga Gikas wrote a new post, An Economic Antidepressant for Small Business Owners? 3 years, 2 months ago
Every time I turn on the TV these days, I’m met by the “depression hurts” piano chords of the Cymbalta® commercial. Depression is big business these days, so I don’t necessarily blame Eli Lilly, Cymbalta’s maker, […] -
Olga Gikas wrote a new post, FTC Guides on Endorsements and Testimonials: Is Your Blog Compliant? 3 years, 4 months ago
When it comes to online advertising, it’s a good idea to keep your ear to the ground at all times, especially if you’re blogging or using any type of social media to advertise your business. Sure you need to keep […] -
Olga Gikas wrote a new post, Dialing Up Quality Customer Service and Sales with Call Center Services 3 years, 6 months ago
In a perfect world, the phone would ring only when you were available to answer it, and your customers would buy your products or services without asking any questions and without complaining. But reality, as we […] -
Olga Gikas wrote a new post, Social Media: Giving Small Businesses and Consumers Something to Talk About 3 years, 6 months ago
You can’t watch a news show or read a periodical or blog without someone weighing in on the value of social media. If you’re not sure what to do, you have plenty of company. A recent Citibank/GfK Roper study found […] -
Olga Gikas wrote a new post, New Government Initiatives to Benefit Small Businesses 3 years, 6 months ago
If you’ve been putting off making significant enhancements to your business because of financial concerns, President Obama’s recent proposal to increase small business lending might be just the news you’ve been […] -
Olga Gikas wrote a new post, Email Marketing: Get Your Subscribers’ Attention at the Subject Line 3 years, 7 months ago
Since the competition for your subscribers’ eyeballs often begins in their inbox, if your subject line doesn’t grab them, it doesn’t matter how strong the communication’s content is. While email is a relatively […] -
Olga Gikas wrote a new post, Online Visibility: The Great Equalizer for Small Businesses 3 years, 7 months ago
It wasn’t that long ago that a small business just starting out couldn’t dream of outselling a large, established competitor. Back then, it took a lot of time, money, and patience to build a business. Start-ups […] -
Olga Gikas wrote a new post, Will Google’s Wave Be a Fave for Small Businesses? 3 years, 7 months ago
When Google™ speaks, people listen.When Google spoke this week, what they said (and did) promised to change the way we communicate. At least that’s the way it seems, given the buzz that Google Wave has been […]
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Olga Gikas wrote a new post, Why You Need a Website: Let Us Count the Ways . . . 3 years, 8 months ago
Can you think of any successful business that doesn’t have a website? There’s a reason why they all have one, just as there is a reason why they are successful. It’s not just large, successful businesses who have […] -
Olga Gikas wrote a new post, What You Should Know When Starting a Business 3 years, 8 months ago
A recent New York Times article by Tom Taulli provides several helpful insights that new business owners should consider when starting a business. In addition to getting expert small business online marketing […]
